Reimaging brand marketing to build audience loyalty

OVERVIEW

The Honeywell Foundation had a set of disparate venues. The team was stuck in a rut in terms of marketing and wasn’t seeing results from their efforts

With no CRM strategy and the need to choose a new system due to a change in vendor contracts the team needed to make new technology decisions without much strategy to go by.

SOLUTION

• We helped the team decide on a new CRM vendor and worked with them to implement dynamic creative email templates that would ensure patrons learned about the shows they would be most interested in.

• We conducted a full brand audit and restructured under the new brand of Honeywell Arts and Entertainment – allowing all venues and offerings to be marketed and housed under one digital roof.

• We implemented an ”Always On” marketing and retargeting strategy for the new brand and all venues.

RESULTS

• Honeywell’s paid advertising now performs at an 800% return on Ad Spend

• The traffic the website receives from email campaigns has now doubled.

• By marketing more than just individual concerts, Honeywell has driven ticket sales from 3 new audiences resulting in a 750% return on investment.