Achieving record ticket sales with reimagined digital media programming
OVERVIEW
ASM Global Venues were looking for a way to drive more ticket sales across a variety of venues.
SOLUTION
SLD built a custom campaign and a supporting tech stack allowing venues to market the venue rather than individual shows.
We created the ability for limited ad dollars to perform more efficiently by dynamically serving advertising that is personalized based on the user’s activity on the site.
RESULTS
Venues are currently seeing an average 3200% return on ad spend every month.
“This program just works. For very little money we are getting huge return on ad spend. When we get the call from a partner asking ‘What are you doing to help sell tickets?’ I have a dashboard at my fingertips that lets me tell them exactly how many tickets we have sold for them. It’s worth ANY amount of money to be able to do THAT!”
- Dale Adams GM Gila River Arena